LOGO  DESIGN

BUILD  WITH  POWER

  LOGO  DESIGN

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 OVERVIEW:

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DESIGNED FOR PERSONAL TRAINER BRANDON POWER, THE "BUILD WITH POWER" LOGO EMBODIES STRENGTH, TEAMWORK, AND ENERGY. THE STRIKING LOGO CAPTURES THE ESSENCE OF FITNESS AND DETERMINATION, EMPHASIZING THE PERSONAL TRAINING ETHOS BEHIND BRANDON'S BRAND.

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DESIGN  DETAILS:

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TYPOGRAPHY:

 

THE WORDS "BUILD WITH" ARE CRAFTED IN A BOLD, SANS-SERIF UPPERCASE FONT IN VIBRANT ORANGE/GOLD TO CONVEY OPTIMISM AND ENERGY. THE WORD "POWER" USES A BOLD, WHITE SANS-SERIF FONT WITH A UNIQUE TOUCH IN THE "R," WHICH IS STYLIZED AS BRANDON'S FLEXED BICEP.

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IMAGERY:

 

A WEIGHT PLATE IS CLEVERLY INTEGRATED INTO THE "O" OF "POWER," VISUALLY LINKING THE LOGO TO FITNESS AND TRAINING.

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COLORS:

 

A BLACK BACKGROUND EMPHASIZES THE ORANGE/GOLD, WHITE, AND DARK RED ELEMENTS, CREATING A MODERN, AGGRESSIVE, AND POWERFUL AESTHETIC.

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KEY  TAKEAWAY:

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THIS LOGO REFLECTS BRANDON'S EMPHASIS ON PERSONALIZED AND COLLABORATIVE TRAINING WHILE EXUDING STRENGTH AND MOTIVATION, MAKING IT A PERFECT REPRESENTATION OF HIS FITNESS BRAND.

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