EMILY T. COLLIER
LOGO REDESIGN
BUILT BY ENGINEERS
LOGO REDESIGN
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OVERVIEW:
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FOR THE CIVIL CONSTRUCTION COMPANY BUILT BY ENGINEERS, THIS PROJECT FOCUSED ON REFRESHING THEIR ORIGINAL LOGO WHILE PRESERVING BRAND RECOGNITION. THE INITIALS "BBE" WERE REIMAGINED WITH A SLEEK METALLIC SHEEN, REPLACING THE PREVIOUS WORN-OUT GRADIENT. RETAINING THE ICONIC SAFETY ORANGE AND YELLOW COLOR SCHEME, I ADDED A BRUSHED-METAL TEXTURE TO SYMBOLIZE DURABILITY AND PRECISION, ATTRIBUTES KEY TO CONSTRUCTION AND ENGINEERING. THE BOLD, SANS-SERIF TYPEFACE WAS MAINTAINED FOR CLARITY AND STRENGTH, WHILE THE MODERNIZED FINISH ENSURED THE DESIGN WAS PROFESSIONAL, TRUSTWORTHY, AND ALIGNED WITH THE INDUSTRY. THIS REDESIGN ELEVATED THE BRANDING, GIVING THE COMPANY A MORE POLISHED AND CONTEMPORARY FEEL.
REMASTERED:
"This is what I wanted it to look like in the first place!" - B.C.
PRESIDENT, BUILT BY ENGINEERS CONSTRUCTION INC.