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OVERVIEW:

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"THE LOST GEN" LOGO EMBODIES A BOLD, DEFIANT SPIRIT IN SUPPORT OF MENTAL HEALTH AWARENESS. DESIGNED WITH SHARP, GEOMETRIC ANGLES AND A CUSTOM SANS-SERIF FONT, THE LOGO REFLECTS POWER, AUTHORITY, AND EMOTIONAL RESILIENCE. THE "G" IS SUBTLY REMINISCENT OF A POWER BUTTON, SYMBOLIZING THE GENERATION'S ABILITY TO EFFECT CHANGE AND PROMOTE THE MESSAGE, "IT'S OKAY NOT TO BE OKAY." A HIGH-CONTRAST MONOCHROMATIC BLACK-AND-WHITE SCHEME UNDERSCORES THE LOGO'S EDGY AND MINIMALIST AESTHETIC, CREATING A STRONG, IMPACTFUL DESIGN. BEYOND THE LOGO, I CONTRIBUTED TO THE PROJECT BY DESIGNING MERCHANDISE, PRINT COLLATERAL, AND AN E-COMMERCE WEBSITE, AND, IN THE END, ITS FOUNDER, ALL FURTHERING THE BRAND'S PURPOSE-DRIVEN MISSION.

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