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EMILY T. COLLIER
LOGO DESIGN
TKO REINFORCING
LOGO DESIGN
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OVERVIEW:
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TKO REINFORCING'S LOGO UNITES MODERN DESIGN WITH CONSTRUCTION-SPECIFIC IMAGERY TO REPRESENT THEIR EXPERTISE IN REBAR. RESPONDING TO THE CLIENT'S REQUEST FOR AN ANGLED DESIGN, THE "TKO" IS SLANTED SLIGHTLY, GIVING THE LOGO A DYNAMIC FEEL. THE BOLD SANS-SERIF FONT PROJECTS PROFESSIONALISM AND STRENGTH, WHILE THE "T" INCORPORATES REBAR IMAGERY TO DIRECTLY CONNECT THE LOGO TO TKO'S CORE BUSINESS. A VIVID RED COLOR SYMBOLIZES POWER AND ENERGY, WHILE THE METALLIC REBAR ADDS A NEUTRAL YET ROBUST CONTRAST. SET AGAINST A BLACK BACKGROUND, THE LOGO'S STRIKING APPEARANCE ENSURES IT REFLECTS TKO'S RELIABILITY AND COMMITMENT TO THE CONSTRUCTION INDUSTRY.
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